BYOD strategy – how to get the balance right

What’s Missing from Your BYOD Strategy?

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BYOD doesn’t necessarily mean the same thing to all people.

To the user, BYOD simply means ‘freedom’. Freedom to choose the device they want at home, the device they treat as a fashion accessory, or the device they use to photograph their pets and update their social circle.

To the corporate IT team BYOD means something different altogether. Letting users choose their devices often means expense, integration challenges and new skills to learn.

But it also means ‘opportunity’.

Enterprise mobility – as BYO (bring your own…), CYO  (choose your own…), or COPE  (corporately owned, personally enabled) – is emerging as one of the fastest way to make a measurable impact on the business bottom line.

However, the opportunity to drive productivity and reduce costs requires a structured strategy. You need to balance the need for management control with user choice, and also provide an evolution path from tactical troubleshooting
to widespread adoption.

Without a strategy, your BYOD programme will never be controlled or deliver real benefits. But if you build for the long term, embrace the opportunities and engage with your users, BYOD will deliver to its full potential.

Find out more about BYOD strategies, what organisations usually miss, and how you can create a plan that meets the needs of everyone.

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Find out how to develop a structured strategy for BYOD and plan for widespread adoption.

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